Background
We wanted to do an ad for the product that creates nothing.
Idea
To let the eraser do what it does best: erase everything.
Post-its
76
Process
2024 marked the first year of Piccolo Prisen – a print ad competition open to everyone.
We worked tirelessly to create a great print ad, and in the end, we let the Staedtler eraser do what it does best:
Erase its own ad to make space for your own creativity.
Credits
Martin Råe
Copywriter
Nikolaj Kromann
Art Director