Sky Key
Sky Key
Sky Key

D&AD New Blood X Sky

D&AD New Blood X Sky

D&AD New Blood X Sky

Problem

Currently, there’s no simple way to transfer your smart home settings when staying in a different place.

Background

In the future, smart home settings will be key to making us feel at home.

Idea

An app that instantly syncs your smart home settings to any place you stay.

Recognitions

D&AD New Blood Winner 2024 (Wood)

Brief

Create an inclusive and accessible future for the connected home.

Post-its

196

Process

The brief for Sky instantly caught our attention — we saw it as an important challenge and a unique opportunity to rethink creative advertising. So, we got to work right away.

We explored tons of ideas, but none of them really landed.

Then one day, a thought hit us: Hey, those hotel key cards are kind of funny — can we use them?

Two weeks later, we had developed the concept: Sky Key.

Credits

Julius Winckelmann

Art Director

Laura Michaelsen Havlit

Creative

Nikolaj Kromann

Art Director

Nui Lauridsen

Art Director

Nikolaj Kromann


Art Director

+45 2843 1190

Martin Råe


Copywriter

+45 2087 5955

©2025

Nikolaj Kromann


Art Director

+45 2843 1190

Martin Råe


Copywriter

+45 2087 5955

©2025

Nikolaj Kromann


Art Director

+45 2843 1190

Martin Råe


Copywriter

+45 2087 5955

©2025