Problem
The six-pack is handy but it limits your options.
Fact
More people want to switch between alcoholic and non-alcoholic beverages on a night out.
Idea
To let consumers mix their own six-pack.
Brief
Create a campaign for the Danish non-alcohol brand ISH that connects with the tagline “feel free”.
Post-its
158
Process
We dreamed big for this one. One idea was to do a reverse Jesus and have a machine turn wine into water when you needed it. In the end, though, we landed on something simpler: a folded piece of cardboard so you could mix your own six-pack. The demo model took ages to get just right — but in the end it worked… ish (we’re not product designers).
Credits
Alexander Grønning
Creative
Christine Andersen
Art Director
Martin Råe
Copywriter
Naja Bergstrøm Poulsen
Art Director
Nikolaj Kromann
Art Director
Victor Barrera
Copywriter