Choosing your mobile subscription is really one of life’s “would someone please just choose for me”-moments. All services look alike and the lingo is for the initiated. 

That’s why Danish provider Telia wants to simplify things: all you have to choose is your internet speed.

At the same time they are well aware that the Danish families, their core audience, aren't really begging for a more speedy life. They dream of slowing down and spending more time together.

So to connect the brand to both speed and intentional living, we created a simple way for families to turn the speed up or down – when they need to.