Problem
To create awareness about The International Day of Peace.
Insight
Everyone loves the peace of a good sleep.
Idea
To encourage troublemakers to sleep a little longer on the 21st of September.
Post-its
59
Process
There’s one kind of peace everyone cares about: the peace of a good night's sleep. And it comes with a great side effect – no matter how much of a troublemaker you are when you’re awake, you're completely harmless while you're asleep.
So for our peace poster, we encouraged a well-known troublemaker to indulge in the guilty pleasure of sleeping in on September 21st – giving everyone else a little more peace that day.
Credits
Christine Andersen
Art Director
Martin Råe
Copywriter